Forget me, me, me... and start thinking we, we, we.
July 2018
https://www.everywoman.com/my-development/learning-areas/articles/forget-me-me-me-and-start-thinking-we-we-we
​
Picture
The Strategic Momentum Podcast delivers tips, stories, and advice from progressive leaders on how to break through the business inertia that commonly impacts organizations. These executives, entrepreneurs, and thought leaders share their professional journeys and delve into the way they approach business and organizational challenges that get people stuck. It’s understanding the ‘how’ in order to to create the necessary momentum to propel companies forward.  Follow them @flywheelassoc or learn more about their consultancy at www.flywheelassociates.com

Ep. 19 - Prioritizing People Development to Propel You and Your Business Forward - with Beth Freedman
Released Apr 10, 2018

Beth Freedman is the managing director of gyro:UK, a leading global B2B creative agency, and has spent her career working for some of the biggest agencies in the world, including Saatchi & Saatchi and Fallon.   Beth believes real business momentum happens when service-based businesses  invest in the growth and development of their people. It’s the human part that agencies often forget.   She attributes her own upward mobility to those who nurtured her talents and bolstered her potential throughout her career. And  as a result, it is an imperative that she is championing in her leadership role today.  ​
Picture
In 2015, I was asked by the Digital Recruitment Company to participate in an interview series on women in leadership in the digital marketing industry. 



From DRC, on why they are doing the series:
 "In 1985, 35% of people in computer science courses at university level were women.  In 2015, this figure has dropped to 17%. We wondered, did stereotypes affect the population of women in the digital sector? Initiatives fed down from the likes of Google, Facebook and LinkedIn are once again looking to boost the number of women in the industry though various internal training regimes. We want to share the stories of women who have earned a leadership position in the industry, sharing advice and views on hot topics, as a part of our on-going effort to boost the population and representation of women in the digital industry in the UK."
Picture
Recession. Rinse. Repeat
Aug 22, 2011
http://www.mediapost.com/publications/article/156302/recession-rinse-repeat.html

Should You Flash?
Jun 27, 2011
http://www.mediapost.com/publications/article/152987/should-you-flash.html

Brendan The Beer Guy Gives Us Some Pointers
May 23, 2011
http://www.mediapost.com/publications/article/150929/brendan-the-beer-guy-gives-us-some-pointers.html

When Assumptions Aren't Bad
Apr 25, 2011
http://www.mediapost.com/publications/article/148915/when-assumptions-arent-bad.html

Winning The Promotional Game: Your Secret Weapon Is You
Feb 28, 2011
http://www.mediapost.com/publications/article/145687/winning-the-promotional-game-your-secret-weapon.html

Measure Twice, Cut Once
Jan 24, 2011
http://www.mediapost.com/publications/article/143271/measure-twice-cut-once.html

My 2011 Wish List
Dec 27, 2010
http://www.mediapost.com/publications/article/141954/my-2011-wish-list.html

Purposeful Premium
Nov 22, 2010
http://www.mediapost.com/publications/article/139884/purposeful-premium.html

Effectiveness Of ECRM Depends On Execution
Oct 25, 2010
http://www.mediapost.com/publications/article/138234/effectiveness-of-ecrm-depends-on-execution.html

Institutionalizing Brand In Your Organization
Sep 27, 2010
http://www.mediapost.com/publications/article/136442/institutionalizing-brand-in-your-organization.html

Traveling Out Loud
Aug 23, 2010
http://www.mediapost.com/publications/article/134236/traveling-out-loud.html

Back To Basics
July 26, 2010
http://www.mediapost.com/publications/article/132620/back-to-basics.html

We Like Tattletales
Jun 28, 2010
http://www.mediapost.com/publications/article/130981/we-like-tattletales.html

Marketing To Hearts And Minds: Balance Brand And Retail
May 24, 2010
http://www.mediapost.com/publications/article/128770/marketing-to-hearts-and-minds-balance-brand-and.html

Stay Or Go? The Lasting Effect Of The Staycation
April 26, 2010
http://www.mediapost.com/publications/article/126840/stay-or-go-the-lasting-effect-of-the-staycation.html

The Consumer Collective: Make It Work For You
Mar 22, 2010
http://www.mediapost.com/publications/article/124702/the-consumer-collective-make-it-work-for-you.html

Your Website -- It's Where the Party's At
Feb 22, 2010
http://www.mediapost.com/publications/article/122881/your-website-its-where-the-partys-at.html

Picture
Booking Travel Online: Get Over Your Brand’s Website
March 23, 2010
http://sparksheet.com/measuring-success-online-by-the-booking/

Booking Travel Online: Using Content to Close the Sale
September 22, 2010
http://sparksheet.com/booking-travel-online-using-content-to-close-the-sale/